Why SEO?

So you’d like to become number ONE in The search engines? Search engine optimization or SEO is the process in which we increase the position of a given website in the various search engines. Simple right? Regrettably not! SEO seriously isn’t for the faint hearted. It involves a superior amount of technical expertise, the usage of complex tools and then the analysis and implementation of the results those tools provide.

The concept behind search engine optimization is to bring a substantial amount of visitors to your website. It’s a well planned technique based on certain key words and key phrases depending on the needs of your respective company.

Whether your Website is completely new or ten years old, managing the way it appears to search engines is vital to its success. The typical Website gets 61 percent of their visitors from organic (nonpaid) search engine results and 41 percent of all traffic from Google alone. Ensuring that the company’s site ranks highly in search results is, for most companies, a make-or-break proposal, which explains why search engine optimisation (SEO) is now a multibillion-dollar industry.

80% of all internet users find what they are looking for through the search engines like (Google, Yahoo!, MSN, etc). If a person is looking for a service or product that you offer on the web, they won’t find your internet site if it does not show up on at least one of the first three pages of the search engine. The majority stop searching after page three (or Position 30) and begin a new search.

The truth is there may be countless companies online selling nearly the same services or products which you offer. Five to Seven of them currently take up the first 10 positions of your favored internet search engine. How on earth can you enter into the running, much less compete with other local businesses?

Possibly sadder is the fact if you do not do search engine optimisation your site won’t ever rank anywhere meaningful in the search engines. Look at your own search habits. What number of pages will you look at when you are trying to find a service or product? It goes without saying that a majority of surfers usually do not go past page 3 if the results are presented in groups of ten! Therefore if you are on page 70 who is going to find you? What about page 122034 out of 77300000 internet sites. Do you see my point!

Search Engine Optimizing is easy enough it simply demands diligent writing of content material rich with keywords and key phrases that relate to your company. If you have a local company working with mainly local clients make sure you include your locale in the key phrase “Web Designers in Glasgow” rather than simply “Web Designers” because this will make your website more specific to your prospective customers’ searches. You need to apply exactly the same thinking to your business and website. Do the same thing for each page and you will soon have built up an optimised site. Be sure though not to make it to keyword heavy (2-5 per 100 words) because it will soon become unreadable and just turn away the very website visitors you aspire to attract.

Marketing online for your local business has never been more great. The tools, strategies and systems are available for you. Most business owners do not have the time to keep up with the ‘online stuff’.

Search engine optimization is crucial to getting your website discovered by search engines like google. You will never merely be found because you have a website.

Using traditional forums to get good quality links.

Using forums for good links

Contrary to everything that the industry media might want you to you understand, many people have already been having discussions on the net before the development of Facebook.

Possibly one of the most common methods of discussion and one which is certainly flourishing currently is the ‘forum’. Forums are essentially discussion boards where individuals could begin a ‘thread’ and other people add to it, or perhaps just start a big debate regarding the topic at hand. Because of the massive range of subjects in the world and the enormous quantity of people today with access to the Internet, generally there is usually an almost limitless amount of forums of which you can be a member of, some being much more common compared to others.

Forums might be highly valuable to the search engine marketing since they may accomplish two roles in your mission. First of all, they may often be a perfect place to get hyperlinks from (and backlinks support our SEO ranking) and secondly, by way of communal interaction you may potentially find new prospects and also brand new potential customers.

Yet adding back links to the discussion board communications can be typically a massive ‘no’ in lots of boards, consequently a lot not unlike social networking, you have to be a little tad wise concerning it.

One part of the website that most boards have in common can be the ‘signature’. This is a section of code that gets combined with every post you’re making and in many cases it is possible to include backlinks to it. A word of warning though – a few forums scowl about including signatures ahead of time and it’s really worth getting involved in the forum initially and getting a little bit of a name for yourself ahead of including any. Actually some forums enforce a principle where you have to have posted a particular number of responses before they’ll allow you to add any kind of signature to your posts.

What you need to take into account will be that when you find yourself taking part in almost any discussion board, you might be effectively a visitor on their system and of course , if you do anything at all which goes against their guidelines as well as ethics, they’re quite within their own rights to get rid of you from the forum. There is certainly also another thing to watch out for – the ‘no-follow’ tag.

The Online world of boards is certainly separated just about equally between those who love site visitors and their hyperlinks, along with those who don’t. It’s a chicken and egg factor because those who would likely positively encourage you to post back links upon their sites will end up acquiring lots of guests and thus plenty of hyperlinks themselves – increasing recognition, however some people would also get an awful lot of spam.

However people who can’t stand you leaving hyperlinks, or just make it really hard to do so may lose out on a lot of visitors. At the end of the day, it really depends on the subject of the site and whether it’s monetised in any way. Some of those that don’t like you leaving links will sometimes give each link an attribute that was introduced only a few years ago, the ‘nofollow’.

By adding the nofollow attribute to a link, it informs the spiders that it shouldn’t be followed and shouldn’t get ‘link juice’.

Now, many SEO experts disagree as to whether this actually means a link using ‘nofollow’ is completely pointless and some will show evidence that shows that it does actually make a difference and shouldn’t be discounted completely, however most will agree that if you’re going to look for links, make more of an effort on those that don’t use this attribute.

Don’t get too anal about finding these sites. The better ones will be more difficult to post to and you should become active members of these rather than simply posting fo links.

So that’s it really. Investigate and analyse your link building techniques and you’ll find ways to increase your website’s SERPs without breaking the bank.

SEO Training